Eat Guides Barcelona is an informal and personal guidebook, offering more than a blurb and a street address. These are the authors’ stories - two locals from the city - and experiences from chewing, chomping, and chowing down in Barcelona.
The client requested a versatile identity that was usable in different media. The slogan (Eat, Drink, Be Merry) was a starting point from which we developed an iconographic system of three elements, thus, the slogan was directly linked to the logo. A palette of vivid pastel colors reinforces and individualizes each one of the three icons.