The Challenge: Empower Airbnb's existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
Our cheeky little insight: If achieving a sense of belonging goes beyond a place to stay, then Airbnb should grow it even further by building on another primal need that connects all of us on this planet--.food.
A new feature will be included on the Airbnb website that will propose a new way to enhance your travel experience and engage non-travellers in a fun dining experience.