Role - Art Director
Brief:
To create a series of magical glowing boxes to surprise various individuals for Ebay's online Christmas advert 'The Joy of Christmas'
Creative Idea
To make beautiful white glowing boxes dressed with ribbon in ebay's four statement colours. The boxes would come in various sizes that explode ebay coloured confetti surprising each passer by with a gift.
Delivery
Each explosion was created by a combination of air pressure and confetti cannons. The effect created a magical scenario where each box would mysteriously be found in various locations throughout London.
Coverage
The joy of Christmas was launched online soon after the film was completed, creating over 250,000 hits on youtube.