File Under
Branding Strategies
Content Creation
Copywriting
Website Creation
About
Echelon are a furniture consultancy operating out of London. As a start-up, they wanted to capture the vibrancy and excitement of their company while still asserting their years of tested experience.
Process
I sat with each of the team and asked them to describe their favourite piece of furniture; particularly what they liked most about it. From listening to their enthusiasm for a single product (ergonomics, comfort and Eames were the big hitters), we were able to develop a branding document that captured their passion for furniture.
Result
We started by developing a marketing strategy, looking at the different prospective clients of the company and began developing a framework around their desires of a furniture consultancy. Prompted by the company name of Echelon (a level and rank within society), I created a tagline "Working with you on every level." This phrase is short, sweet and encapsulates the inclusivity needed from both a company, and the client's future workplace.
Alongside a webmaster virtuoso, we created their new website; complete with a constantly updated blog covering the latest developments and sparks of inspiration in the furniture industry.
See here.
