ECOTINE

Ecotine is a campaign/Product that fights against the issue of the littering of cigarette butts across the globe. The main outcome being a cigarette case with extra storage in the back to hold the used cigarette butts to reduce littering. Along with this case I have further created touchpoint including promotional posters for the campaign, an app that tracks an individuals environmental effect by using the products and a reward system for disposing of the used cigarette responsibly through cash back . The app uses a QR system that is attached to branded cigarette bins which are scanned and allows the user to log the amount of butts they have disposed on each visit.