Efferflu C is a widely used OTC cold and flu drug in South Africa. For their winter campaign we drew on the idea of the worst times to be sick, such as when going on holiday or your ultimate band is playing live in your city, and you miss out. Don't Miss Out encourages consumers to take their Efferflu C immune booster so they not the ones stuck in their room behind closed curtains. Working in Collaboration with Studio Muti on the typography we styled the copy to resemble the place/event being missed out on. As gifts for Pharmacy's and Doctors we created hotel gift boxes filled with miniture soaps. With the copy line of suggesting, you went on holiday and all you got were these miniture hotel soaps because you were stuck in your room with the flu, Don't Miss Out.
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