EGO Movement is a Swiss brand focused on changing urban mobility to a sustainable, affordable and stylish journey with their e-bikes. As the brand’s lead agency, we are supporting EGO Movement on their journey by developing the brand identity and marketing strategy.
Even though EGO Movement has only been on the scene since 2015, they have already achieved what many other producers of e-bikes haven’t: Combining technology with first-class design.
With the campaign we conceived for EGO Movement we wanted to show a wider audience what the brand is about: A powerful and fun alternative to long and dull journeys by car or on public transport, that also happens to be stylish and affordable… Because style is just a matter of your EGO!