After its first anniversary, we decided that it was time for EGO Movement’s first campaign video, shot in the stunning scenery of Rome. The video really manages to showcase the strength of the e-bike: It features a young woman who effortlessly pulls a pianist and piano through the city. EGO Movement’s CEO Daniel Meyer, commented: “The spots manage to capture our brand’s DNA perfectly, and in a very charming way. They are emotional and celebrate the joie de vivre EGO Movement stands for.”
We enjoy creating experiential events for EGO Movement, such as one of a kind roadshows. In the summer of 2016, EGO Movement went on such a tour through Germany and Switzerland. A fully solar-powered truck and a customised container further emphasised the motto of the e-bikes: Sustainable, powerful and stylish. Fans could follow the roadshow via Facebook and stop by to test the e-bikes when the truck stopped in their hometowns.