After its first anniversary, we decided that it was time for EGO Movement’s first campaign video, shot in the stunning scenery of Rome. The video really manages to showcase the strength of the e-bike: It features a young woman who effortlessly pulls a pianist and piano through the city while cycling through the city.
EGO Movement’s CEO Daniel Meyer, commented: “The spots manage to capture our brand’s DNA perfectly, and in a very charming way. They are emotional and celebrate the joie de vivre EGO Movement stands for.”