Ek - An Intelligent Taxi Aggregator
The purpose behind EK seemed to be the fact that on-demand economy is inducing a paradigm shift in the market and this represents the beating heart of cities and economy. The new services are not only revolutionising the world but they are also flourishing a new world of digitisation.
It brings in cab services such as Uber, Ola, TaxiForSure and Meru on the same platform and let user compare the services and choose the most reasonable one without leaving the application. It seems that EK is currently not focusing on generating revenues as they want to win user trust by offering a transparent search result helping them choose the best option. Mayank assured users and said that at any juncture, users will get the best option and not the best option someone paid for.
There are around 10 worldwide cab services on board which includes Sidecar, Hailo, TaxiBeat, Bi Taxi and more. As mentioned on the site, the team is also planning to bring in more services such as Easy Taxi, Curb, 99Taxis, etc. The team claims to get 6X M-o-M new user growth along with 67% re-engagement. There are plans to add other features such as universal ride later option, smart watch app, international expansion to countries such as Brazil, China, etc.
Editors Take
We instantly liked the app since we don’t have to shuffle between a handful of Cab hailing apps to find out the perfect ride for me. Once EK comes up with add on features like scheduled cab hailing services it will add to the unique proposition of the App and make it an indispensable tool. The best part of the application is that it will ensure a level playing ground for any new entrants and this will immensely help new cab hailing businesses. Its equally good to see that EK is taking a Global stance at the transport problem and is not restricting itself to the Indian context. However, with the space getting crowded, price wars have begun and has resulted into more promotional features and technology updates. It would be worth watching how the startups in this space tackle so much of hea
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