El Dorado Coffee

  • Elijah Harley
Packaging design for a luxury brand. This project draws inspiration from the idea of lost treasure in the form of coffee grown on the fabled site of El Dorado - the lost city of gold. It incorporates the theme of Spanish seafarers by using archaic fonts and illustrations including a hand drawn decorative frame and octopus motif. The balance of gothic and modern fonts Duerer Gotisch and Miso balance old and new, ostentatious and perfunctory. The colour palette references the opulence of the lost city of gold.