El huerto de Valeriano

  • Mar Tocado
El huerto de Valeriano is a brand created for a group of farmers whose purpose is to sell fruits, vegetables and other groceries in local shops.
People increasingly demand healthier, better quality products and look for locally produced groceries. After analysing the new market trends, the brand has been positioned on the following attributes: Organic, because all products are produced by sustainable agriculture; handmade, because the products are made by the farmers; quality, as it is appreciated in all its products; and healthy, because they are made without any additives or preservatives.
Based on this positioning, the new brand name was created using the name of one of the farmers to create a brand personality, which will be closer to consumers.
The script typography and the natural colours chosen support the brand positioning.