I worked alongside two designers from Waters Creative, to design and brand a website and an app. This project aims to help the young people who are in the 'not in education, employment or training' (NEET) category across greater Reading; providing advice, information, and guidance with the aim of helping these young people to find the best path for them and their future.
The project involved working with members of Reading Borough Council, O2, local colleges, businesses, training advisers and support agencies.
We designed the logo to be versatile so it could be used for other cities if the project successfully expands. Currently the building used in the logo represents an iconic building in Reading, The Blade. However this could be changed, along with the name of the city beneath, to relate to whichever city the project moves to.