elka – The Journey is Unlimited

Designed by commuters, for commuters, elka was born out of a frustration around the inefficiency of the London Underground commute to work every day. A trip that should take 20 minutes, took nearly an hour. Not to mention the delays, stress and ever increasing prices. There had to be a better way. I approached the elka rebrand with the intention of separating it from a sea of similar products. The direction was set to elevate the scooter to more of a luxury item and not just a commuting option. This involved creating a bespoke logotype, product renders and set of guidelines. The rebrand will soon be live over at – www.ridewithelka.co.uk