Touch is the very first sense a baby develops, starting as early as seven weeks into pregnancy. Skin-to-skin contact shapes a profound connection between a parent and a newborn. Touch not only nurtures a newborn’s emotional well-being but also boosts cognitive development and enhances sleep quality. Studies show that babies who experience routine touch and massage are more likely to make eye contact, smile, and vocalise, forming a deeper bond with their parents. Elsk provides a safe and nurturing environment for families to strengthen that bond. Their baby massage techniques are rooted in love, connection, and community, celebrating the diversity of every family.