EMA Awards After Party

AN EXCLUSIVE AFTER PARTY FOR MTV, INVITING VIP GUESTS, TALENT AND A-LIST MEDIA TO ITS RETURN TO LONDON AFTER 12 YEARS. SET IN WEMBLEY THEATRE, FORMER HOME TO THE X FACTOR AUDITIONS, AMPLIFY HELPED MTV (A GLOBAL BRAND, WITH A FIRM FIXTURE IN POPULAR CULTURE) TO TAKE ON LONDON CITY, DELIVERING VIBRANT VISUALS AND NEW MEDIUMS. DONNING THE THEME “IT’S A LONDON THING”, THIS PARTY HAD AN URBAN EDGE INSPIRED BY LONDON’S FINEST GARAGE, GRIME AND HOUSE ACTS. PERFORMANCES FROM THE LEGENDARY DJ EZ, MANNY NORTE AND RAY BLK HYPED UP THE CROWDS, GIVING PEOPLE A REAL TASTE OF LONDON’S MUSIC SCENE. AND TO MAKE THE SPACE TRULY UNIQUE, ENERGETIC VISUALS OF LONDON CITYSCAPES WERE PROJECTED ONTO THE WALLS, USING A VOILE A CUBE THAT HUNG FROM THE CEILING. SPECIAL EFFECTS TWISTED THESE PROJECTIONS TOGETHER, CREATING AN ABSTRACT SETTING THAT CONSTANTLY EVOLVED. BUT, THE ULTIMATE PARTY IN THE CAPITAL WOULDN’T BE COMPLETE WITHOUT SOMETHING A LITTLE MORE ICONIC. AMPLIFY INTEGRATED A REAL LIFE LONDON TUBE CARRIAGE INTO THE SPACE, PROVIDING A BACKDROP THAT OOZED HERITAGE FOR THE DJ’S TO SPIN THE DECKS LATE INTO THE NIGHT.

Team Credits

Kimber Sykes

  • Event Producer
  •  

Frazer Howie

  • Senior Creative / Art Director
  •  

Project Tags

Companies

  • Viacom International Media Networks (VIMN)

    Viacom International Media Networks (VIMN)

    • TV
  • MTV

    MTV

    • TV
  • Amplify

    Amplify

    • Marketing & PR

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Kimber Sykes
Event Producer
Frazer Howie
Senior Creative / Art Director