My company needed its whole email marketing strategy rethought. I did SWOT analysis to pick our newest email marketing system, weighed up costs and effectiveness, and chose to work pure360. Since then, I have worked with the designer to have all of our emails made responsive. All of our emails also now follow the same overall design with different elements based on the campaign. I worked with our Sales coordinator to have all of our data in our CRM system cleaned and now our open and click through rates have increased dramatically.