Carphone Warehouse’s tech blog sends emails to customers during their contract, about how to get the most from their phones, keeping the customer engaged with Carphone Warehouse.
These emails are based around a theme, with a creative concept to match. The creative can be expressive and inventive, whilst still retaining core brand elements such as tone, and colour palette.
In July 2015 we put out a list of articles for the summer - the best phones for festivals, photos, music, etc. To complement this, I put together a beach-themed email.