Ematic are a SaaS email-marketing startup which provides businesses with the right tools to grow and maintain their audience. They needed a new look to reflect the leaps and bounds their business has taken, and step away from their original tech look to create something more consumer-facing and exciting to an audience of savvy marketers. We created a dynamic logo using the concept of a gestalt box holding an “e”, using a warm, friendly lower-case sans serif and gave them a palette of fresh, innovative colours and brand elements for use across their range of products, apps and dashboards. We then partnered with their in-house development team to help them build a clean, minimal web interface to drive customer sign-ups. We love the final result!