Embracing Uncanny Valley, 3D technology and the future of avatars

Hermione Flynn is a trained performance artist, CEO of 3D character studio, Mimic Productions and the founder and art director of 3D creative agency, Synthetic Studio. She is also a contributor to the inaugural issue of Dazed Beauty, Issue Zero, for which she wrote an article and sent artworks that meditate on the idea of skin as an interface. Few are better positioned to discuss this than Hermione; her creativity has led her to win several awards across fashion, film and performance, and work with Nike, Kanye West and Marina Abramovic. Below, we called her up for a chat about her avatar, Em, and a new ongoing and ever-evolving digital performance project, as well as picking her brains about 3D avatars and the concept of uncanny valley, the term we use for that eerie feeling when androids come to resemble humans so closely that they are almost – but not quite convincing. The awkward between the real and surreal.

URL: https://www.dazeddigital.com/beauty/head/article/43622/1/hermione-flynn-avatars-uncanny-valley

Project Tags


  • Dazed Beauty

    Dazed Beauty

    • Media Production


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