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Emergency Services

Silver winner of Creative Conscience Technology category 2017
Problem
Advancements in technology are making emergency services more efficient; from the moment you dial the number, to the response times of what is required. However currently, the problems lie in the accessibility of these numbers, and the awareness surrounding them. Hoax phone calls and misusing phone numbers take up time that could be spent elsewhere, and lack of required knowledge may mean that your own safety is compromised. We need to find a way to inform the masses and educate in order to keep people safe, and services running as efficiently as possible.
Insight
According to a BBC article from 2012, 2000 people took part in a survey on what they thought the 112 number was used for. 14% figured out that it was a number that could reach emergency services, whilst just 3% knew that it was a number that would operate across the EU, in the same vein as 999.
Some thought it were a “brand of perfume, a bus number or a type of jeans”.
Subsequently, when we take that low percentage, that’s an approximated 60 people with that form of knowledge.
Moreover, 999 is often phoned for police and medical non-emergencies, instead of the respective 101 and 111 numbers. This takes up valuable call time when someone could be dying whilst on hold.
Solution
The aim of the project will be to raise awareness surrounding UK emergency phone numbers in an attempt to create a more efficient emergency service system, and provide a more accessible way of getting to important phone numbers without compromising too much time.
Audience
Anyone affected.

Project Tags

  • Social change
  • Emergencies
  • help
  • Education
  • Interface
  • UX
  • Service Design
  • design
  • program

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