Emilio Pucci, FW18

  • Alek Szmytko

The FW18/19 Pucci print campaign set against the backdrop of an unreal ghost town plays on contrasts to highlight the spirit of the collection. The juxtaposition of light and shadow draws attention to the geometric prints and palette of pinks, blues, greys and pastels, so emblematic of the brand's chic style. The strong artistic choices in print are further emphasised in the digital campaign comprised of over 50 specific pieces of content including a series of addictive looped Instagram video clips featuring this season's palette. ART DIRECTION & PRODUCTION: AL DENTE DIRECTOR: AL DENTE PHOTOGRAPHER: MARK PECKMEZIAN STYLING: EMILIE KAREH MAKE UP: ANTHONY PREEL HAIR: TOMOHIRO OHASHI MODEL: LILY STEWART