Responsible for directing the brand positioning and visual identity of London’s first cable car, the Emirates Air Line, including its application across branded environments such as the tube/’terminal’ buildings using printed and digital technologies.
As part of a wider brand strategy brief, I was responsible for directing the ATL launch of London’s first cable car across digital OOH, press, and display advertising.
As well as directing the localisation of Emirates UK ATL account, and the Global Skywards loyalty programme.