eMusic Live – Launch

Consulting for US direct-to-fan company eMusic (and UK sister company, 7digital) on the launch of their livestreaming platform, eMusic Live; plus NFT capabilites. Single artists secured include Alfie Boe/Gary Barlow/Amanda Holden, Tina Arena, The Aces, The Chats, The Veronicas, TUSKS, Chloe Foy, Beach Riot, Ruby Duff. General business development, partnership building and industry relations and Artist Marketing on larger events. Internally, advising the 7digital/eMusic team on artist-facing best practice and commissioned to write a whitepaper on a future artist services platform (7digital was subsequently acquired by Songtradr in February 2023).