Energizer : Light up Africa

Brief:

To sell more batteries to make Energizer number 1 in the UK, then the world, Energizer needed more awareness in a category that people have a low emotional attachment with.

Solution:

A big idea to help save lives in Africa! We asked people to donate their energy for Africa, not money. The global platform idea was bought by Energizer and is beginning to be executed in the different markets.
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