Engaging Men with Feminism

The second We Hate Pink event in London will explore how men can become better ally to women in the workplace. Gender equality is not a ‘women’s problem', it’s a society problem. And isn’t just the right thing from a social standpoint; it’s the best thing for business. There is a significant research base demonstrating a strong correlation between diversity at a leadership level and business results. In today’s complex, volatile environment, organisations need to be responsive and innovative. And we know there is a direct link between innovation and diversity. Gender inequality in the workplace is still commonplace, and leaders face considerable challenges when seeking to institute a more gender-equitable company culture. In fact when it comes to change programs aimed at increasing gender equality and diversity, there is struggle to engage men, who often constitute the majority in organizations and hold more positions of power and influence. Men frequently stay on the sidelines and avoid speaking up about programs aimed at creating gender equality. But real change requires engagement from all parties and men need to fully embrace the benefits that women leaders bring to an organisation. We will host a panel to discuss this topic and what solutions we can find to improve gender equality in the workplace all together. The panellists will share their experiences and we will open the conversation to the audience to stimulate a frank and thought provoking exchange. During the event we will also present UnBias, a digital assessment tool that allows companies to objectively analyse gender bias among their employees. Attendees will have the opportunity to test their gender bias at the event. Panel Moderator: Fiorenza Plinio, COO at We Hate Pink SPEAKERS Margarita Skarkou - New Business development & Venture Investment Lead, Barclays UK Ventures Cristina Cretu - Founder TEDx Obor and Speaker at TEDx Floreasca Jonathan Brown - Personalisation Consultant at Vodafone Group Gavin Williams - CEO at Quander Agenda 6:30 pm - 7:00 pm - Networking - Drinks & Nibbles 7:00 pm- 7:15 pm - Intro 7:15 pm - 8:00 pm - Panel discussion 8:00 pm - 8:20 pm - Q&A 8:20 pm - 9:00 pm - Networking and Drinks We look forward to seeing you there, We Hate Pink Team