To create a conversational print for Cath Kidston to be used across Women's fashion, homeware and accesories. To celebrate English heritage with a vintage feel. To create a print with a spin that can be taken further. Taking reference from vintage comic books, I took the idea of superheroes and transferred it to local heroes of Britain who serve us on a daily basis. These are the boys of Britain, who can be worn proudly and loved by all. I designed a comic strip as well to get across the personality of the print.