In context to the theory discussed above it can be concluded that SMEs play a crucial role in our economies and in generating employment opportunities, but it is also apparent that more than 50% of small businesses dissolve within five years of start-up. Hence, the concept of Entrepreneurial Marketing is introduced for SMEs which suggests that to survive and grow in a longer run an organisation needs be competent in the 6-Fold contingency cycle of entrepreneurial marketing suggested above. But, it is the business owner/entrepreneur who also plays a major part in this model, it is his role to prioritise and balance the tasks with effectiveness and efficiency (with the available resources). Also, another important factor is for the organisation to be dynamic i.e. improve along the way and keep the process continuous, because once the enterprise stops innovating and keeping up with the environmental changes it will have a major impact on the business (for e.g. Blackberry).
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