The EOS brand had always been founded on craftsmanship and quality, and they had relied on their factory being in a traditional Portuguese leather-working town as proof of this. They wanted to be able to diversify their production locations without compromising the brand values.
A campaign based on the handcrafted nature of EOS shoes. Regardless of where they’re made, every shoe tells a story about the care and craftsmanship of its maker. This campaign could support the existing brand messaging and be applied to point-of-sale in stores. This creates interest and emotional connection, highlights the brand’s point of difference, and ultimately drives sales.