We approached Eristoff with the innovative idea of projecting vodka to the forefront of the spirits market. The idea was to encourage consumers to discover a variety of drinks that can be made with vodka instead of Gin by introducing 'Eristoff Mix kits'. These are user-friendly packs containing everything you will need to mix the most famous cocktails.
The Eristoff brand is based on the wolf; but no wolf walks alone. This is what inspired the range title: 'The Wolfpack'. With this new pack structure and the inclusion of cocktail recipes, we can encourage a consumer choice in Eristoff's 'Wolfpack'.