Ermenegildo Zegna - Redefining The Window Shopping Experience

  • Nick Kay
BRIEF: In the competitive world of store window displays, how can you create even more standout?
INSIGHT: Window browsing has its own behaviours, what if the product in the window could help you browse better?
SOLUTION: Introducing the first 'natural gesture' interactive shop window for Zegna Couture at Harrods using the latest technologies including a 13 million pixel MicroTiles screen and the pre-release Kinect 2.