Euro Lithium brought a fresh perspective into the lithium mining landscape and needed an identity that feels new, fresh and elevated against their competition. A mining company with a tech start-up mentality.
The Euro Lithium hero logo builds on the “+” symbol to denote the company’s positive impact and the ethos of recharge, rethink, restore. The two-stroke Euro wordmark denotes transportation while giving the word an open, tech feel. The two lines allow the system to be built upon throughout the identity.