EUROSTAR VALENTINES DAY TAKEOVER

  • Nico Daude
Eurostar’s brand promise is focused around real connections, with their service personality driven by an open, honest and genuine pursuit of excellence in the engagement with customers. With the hint of love in the air, what better time to create something memorable for their passengers, than Valentine’s Day.

The brief was to enhance the existing customer service activity on the ground and create content that would resonate on Eurostar’s social media channels. The activation had to be engaging, relevant to the brand and its beliefs, whilst appealing to a pan European audience.

In response, we brought two unique and interactive experiences that connected people and spread the message of love to Eurostar’s three key stations in Paris, London and Brussels. To seed awareness on the lead up to Valentine’s Day, We created The ‘Love Exchange’, a physical platform where passengers were encouraged to perform acts of affection in exchange for upgrades and romantic weekends away. High levels of engagement and intrigue over two days, inspired compelling video content.

On Valentine’s Day itself, special ‘Love Booths’ were installed in London, Paris and Brussels; allowing passengers to create cheeky, or romantic personalised picture messages that they could instantly upload to social media or take away with them ensuring the Eurostar Valentine’s Day message was spread organically.

We oversaw the development of both concepts and the creation of all video content. The campaign proved a benchmark success for Eurostar, both on the ground with consumer satisfaction and engagement levels in line with the London Olympics, and online with over 300k YouTube views in the first week of seeding.