We worked with Eurostar to create anticipation around an Instagram competition using the #EurostarxInBloom hashtag. Lucky winners visited Paris with In Bloom on the weekend away of a lifetime. Content delivered included food photography, lifestyle imagery and visuals of our journey from London to Paris for Eurostar's social media. The campaign also featured In Bloom being transformed into cartoons as part of Eurostar's "La Vie On Board" campaign to launch their new trains.