Events // The Books Issue launch event

  • Olivia Squire

To celebrate and build buzz around the launch of Vol. 27 of SUITCASE Magazine, The Books Issue, I organised a launch event at Magma Books in Soho for London-based readers and fans of the magazine. - Found and agreed terms with a central London venue (Magma Books) and visited team and site prior to the day of the event to scope it out - Found and agreed terms with drink sponsors (Sipsmith Gin and Dash Water) - Wrote marketing copy for event invitation email, Eventbrite page, SUITCASE website and social channels - Set up venue on the day of the event - Invited writer, speaker and SUITCASE contributor Otegha Uwagba to come and speak about her trip to Lagos for the issue and interviewed her in front of a crowd We sold out our allocation of tickets for the event on the day of release and were able to use it as an opportunity to network with sponsors, brand partners, sales targets and contributors as well as readers.

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