Evette Berway

Visual identity for Real Estate Broker, Evette Berway. The intention was to break away from the banal, cold and unwelcoming imagery that saturates the industry. The direction for this project was based predominantly on her personality, She’s an affable character and I wanted to translate that using soft pastel colours and an elegant, italicised, serif typeface. I represented her zany sense of humour by creating a quirky brick pattern with a lipstick red, that matched one of her cardigans.