Exclusive Books held a national competition to find a bag design that would encompass the brand, show their passion for books and the effect they have on readers in South Africa. I was honoured to be one of the top ten finalists.
I decided that an explosion of watercolour effectively shows the way reading can open up your mind and show you amazing things. I used Nelson Mandela and Brian Habana for two designs, keeping the South African feel. Each theme from sport to romance is illustrated in colour with the striking white images cut out of it.