Digitization has been a key demand driver, especially for consumers of emerging markets. Shopping experiences for luxury brands especially in emerging markets is a deterrent. In the day and age of instant gratification for consumers, technology is the answer.
A macroeconomic study to understand the paradoxical nature, what, and how this new paradigm can help leverage luxury brand management.
Key objectives:
· To determine key demand drivers for the Indian luxury market.
· To study the impact of digitalization on luxury brands in emerging markets such as India.
· To understand the Consumer Demand Theory w.r.t. India.
· To understand the Elasticity of Demand for luxury goods and services.
· To analyze the market economics, cost-revenue benefits, and various cost factors.
· To analyze the loopholes, opportunities and challenges for luxury brands in emerging markets.
