Exo is a swanky bar at Mumbai's luxurious Palladium Hotel. Drawing inspiration from the the interior of the space, the brand identity and system is clean and contemporary, forming bold geometric patterns to complement its environment.
The identity follows Gestalt’s principle of multi-stability and reification. One arc is interpreted in two ways, and may be read as a part of both ‘x’ as well as ‘o’. The last two arcs are also perceived to form a complete 'o'. The four parts also represent the four distinct spaces Exo provides to its guests.
Role: conceptualization, design
Company: chlorophyll brand consultancy