Experiential 'Come On In'

  • Jane Hauldren MA RCA
Come on in. Take a virtual walk through and let your cursor be your guide as you wander around our hotels with this fully immersive experience.
Issue
The Business Travel Show is Europe’s largest and busiest B2B travel event making it the perfect opportunity to promote Premier Inn and hub hotels. However, with over 260 suppliers scrambling for the attention of 7,730 attendees, delivering a genuine impact is a challenge.
Insight
In the past, we used scale models to showcase our rooms. Not only had this approach grown tired, ever reducing stand sizes meant it was no longer practical. So, we needed to find a smarter, more modern solution that reflected our state-of-the art designs; something to ‘wow’ our prospects.
Idea
360-degree imagery taken from two hotels was weaved together, loaded into an app and displayed via a number of iPhones through customised VR headsets. Customers who visited our stand, could take a virtual ‘walk’ through our reception area, restaurants and rooms. Large TV screens displayed video footage from our hotels and actual carpet from Premier Inn and hub increased the feeling of authenticity even further.
Impact
Our idea meant that our stand could have a smaller foot print, save costs but generated far more impact – helping our audience to get a real feel for our hotels.