EXPRESS YOURSELF (A hypothetical MAC Cosmetics Campaign)

I created a hypothetical advertising campaign for MAC Cosmetics. I designed an advertising set for a window display and point of sale displays as well as editorial advertisements and billboard adverts. The campaign is about expressing yourself through makeup, encouraging people to try new things with makeup which could help gain confidence. I designed a set which consists of two eyes; one representing eye shadow and the shapes and patterns used to create looks and the other eye representing eye liner with patterns and shapes to show different ways to use it. I wanted the campaign set to show a face to personify the campaign to grab the audiences attention. The face works together and separately to make a versatile, recognisable advertising. campaign. (hypothetical project)