The brief, that I received during
my time at And, was to create a
fresh new look for Boots’ Extracts
range, appealing to a more youthful
audience whilst retaining current
consumers. One of the aims of the
re-launch was that the packaging
should evoke the fruity fragrance
to such an extent that the consumer
could “almost taste it”. The brief
was fairly open which left room for
plenty of exploration, so here I’ve
shown a few of the routes developed
in response to brief. This project was
completed whilst I was employed by
And Ltd.