The 2016 EY Entrepreneur Of The Year Awards theme was Legacy. Taking this theme, I used the following quote to build a concept around the event:
A river runs through rock not because of its power but because of its persistence.
This quote worked itself in the theme Legacy as a river leaves its mark on the landscape it passes through. It has many twists, turns and stages in its lifetime; just like the lifetime of a business. Entrepreneurs were asked what legacy they were creating during this campaign and to think about the twists, turns and impact their business, and they, would have on the business landscapes they meander through.
The awards brochure cover was made from a 400gsm white textured Rives board which was debossed and had three coloured foils applied - each corresponding a finalist category. These were perfect bound and quantities were split in thirds so each table would have a variety of colours.
The consistent triple stripe was to reflect the 'cutting through' aspect of the quote, the three categories and any images used were of abstract rivers.