EYEONdesign
MANUAL OF GRAPHIC DESIGN
A collection of three books about the technical rules of graphic design.
Manual Vol.1
Book
The first book talks about the essential technical rules of graphic design;
• Kerning, tracking, alignment, line lenght and how to make a properly grid;
• The difference between the different types of logos ( Abstract mark, pictorial mark, lettermark, wordmark, emblem logo etc).
• The typeface and Aldo Novarese's typeface classification
• Gestalt psychology
Manual Vol.2
Book
The second book talks about the colour, publishing and image manipulation
• colour psychology
• Publishing
• Studies on the graphic sign
• Image manipulation by photoshop
Manual Vol.3
Book
The third book talks about how to make an advertising campaign and a logo
• Advertising campaign (study and strategy)
• Corporate identity
• Designing a logo
• off-line and on-line communication