F&F Christmas Look Book 2016 - John Brown Media

Working with the Creative director at John Brown media, I created the concept and then managed the art direction and design of the lookbook packaging, through to the final printed product. With Art Deco as the theme the client wanted to explore, I designed a range of deco patterns that would then be printed in a range of metalic foils on the booklet jackets. The set of 3 books are packaged in a folder with an embossed deco pattern and held together in a gold band. I also art directed the fashion still life shoot for the gifting booklet. Art Direction, Fashion, Packaging