F&M at The Serpentine Pavilion

F&M's Summer Pop-up in Hyde Park’s Serpentine Pavilion. I created a whimsical and quirky, illustrated pattern to refresh Fortnum & Mason’s summer picnic packages (hamperlings) with interesting, bite-size anecdotes of historical British food and the influential role the brand has played in that over the years. F&M took over Hyde Park with their hamperlings and more during their pop- up at Serpentine Pavilion, which I branded up and created all the graphics for (menus and cafe boards). Their little ‘Tea Tuk’ and ice cream trucks were making their way around the park as well featuring these little characters, and we made sure to add signage throughout the park. The hamperlings were also available to purchase at F&M’s flagship London location and during their pop-up at The Shard. Created with OTHERWAY. Pavilion designed by Selgascano.

Team Credits

Caitlin Derer

  • Freelance Graphic Designer


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Caitlin Derer
Freelance Graphic Designer