F-TYPE - Your Turn Britain (Jaguar UK)
August 2013
An award winning UGC-led social campaign celebrating the best of modern Britain as the F-TYPE arrived on home turf, incorporating talent and high reaching social influencers such as Hypebeast. I played a key role in the project from initial concepting to campaign execution.
Press
http://www.thedrum.com/news/2013/08/13/jaguar-uk-celebrates-modern-britain-and-f-type-launch-yourturnbritain-socially-led
https://lbbonline.com/news/we-are-social-for-jaguar/
Influencer collaborations
https://hypebeast.com/2013/8/an-unlikely-inspiration-the-jaguar-f-type-meets-chef-james-lowe
Companies
We Are Social
- Advertising