a history : Denim started to be worn by workers because of its durability. It’s a very sturdy fabric, that can keep our body warm and protect the working class during long hours of working outside in very tough conditions.
idea : Playfull adulthood is about true and authentic denim, cut-off jeans or with stone wash finishes. Mixing and matching, this generation of Boomers definetly loves to play!
Brands get inspired by the streets, a relaxed fit, reacalling grunge aesthetics with a feminine twist.