Fabric philosophy / D E N I M notes

a history : Denim started to be worn by workers because of its durability. It’s a very sturdy fabric, that can keep our body warm and protect the working class during long hours of working outside in very tough conditions.

idea : Playfull adulthood is about true and authentic denim, cut-off jeans or with stone wash finishes. Mixing and matching, this generation of Boomers definetly loves to play!
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Brands get inspired by the streets, a relaxed fit, reacalling grunge aesthetics with a feminine twist.

Team Credits

Dalia Poleac

  • Forward thinker = Data analyst = Trend forecaster
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Dalia Poleac
Forward thinker = Data analyst = Trend forecaster