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Facebook ad

Having spent the last few weeks in Sicily inspired me to present a beauty product that epitomizes the Palermitan lifestyle. This city is pulsing with masculine energy, where abundance is a measure of power, yet it must always be balance with elegance and high-class.
Every proud Sicilian would describe Lancaster tan deepener as the ultimate tanning experience. I wanted to convey the idea of Lancaster cream giving just that. As if by applying it you switch on the sunshine.
Since the ad was intended for Facebook audiences I decided to experiment a little with traditional advertisement format and create a slightly more interactive product, which would look less like an add and more like a shareable piece of content
In this video I was aiming to really bring out the idea of the Ultimate. My primary audiences are those who like or would like to push their limits and live their life to the fullest.
Desired audience reaction:
Think:
Audience should want to be like the protagonist of the video. They should associate using Lancaster tan deepener to strength power and summer.
Feel:
Galvanized by the idea of having a tanned body. Excited about what the Lancaster cream has to offer.
Do:
Buy the product. Share the video on their social media feed. Subscribe to desired social media channel.

Credits

Ieva Makselyte

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Project Tags

  • tan summer

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