Facebook's annual developer conference, F8, is a multi-day event for developers and entrepreneurs to learn about the latest innovations from Oculus, Messenger, Instagram, WhatsApp and, of course, Facebook itself. Key to F8 is the Festival Hall, the epicentre of the event where attendees get hands-on with the latest innovations. Make Associates were commissioned to concept, design and build a stand-out digital experience that brought the festival to life. Our response – a 360º immersive installation at the heart of the space, designed to respond to attendees movement and engage them with the essence of each app